Launching a heritage jewelry brand into the direct-to-consumer space
How a bespoke jewelry designer went from hotel consignment to a standalone brand — with first purchases and social traction within two weeks of launch.
Archawyn's jewelry had decades of heritage craftsmanship behind it — but no brand, no direct customer relationships, and no way to sell outside hotel boutiques.
Heritage jewelry designer operating solely through consignment to hotel boutiques — no direct-to-consumer channel
No established brand identity, despite decades of craftsmanship and design heritage
Founders wanted to build their own brand but had no experience in branding, marketing, or eCommerce
Starting from absolute zero: no social presence, no email list, no customer database
Brand discovery and identity development
Brand strategy and positioning
Social media strategy and content creation
Email marketing and CRM setup
eCommerce strategy and GTM planning
Website consultancy and CRO insights
Brand guidelines for photography and lifestyle shoots
A brand launch that converted from day one
Social media growth
First purchases after launch
Social followers in 4 weeks
From consignment to standalone brand
Archawyn launched as a fully realised brand with a clear identity, social media presence, and email engagement strategy. First purchases came within two weeks of going live. Social media grew over 700% through a combination of the right content strategy and targeted paid campaigns. The brand now has a foundation to scale direct-to-consumer sales independently.
“Simplify Commerce helped us see our own brand through fresh eyes. They took decades of heritage and turned it into a story that resonated with a completely new audience. We couldn't have launched without that clarity.”
Heritage and craftsmanship are powerful — but they only become a brand when the story is clear, the audience is defined, and the channels are built to reach them.
Want results like these?
Every strategy is built around your brand, your market, and your goals. Let's start with a conversation.