From word-of-mouth only to a pipeline of online enquiries
How a tiling contractor with no web presence built a brand and started generating 5–6 qualified leads every month.
Direct Tiling Team had the skills and the reputation — but no way for new customers to find them online.
Relied entirely on word-of-mouth and referrals from interior design agencies, making revenue inconsistent
No website, no online presence, no brand identity
Enquiries were ad-hoc — just 1–2 per month from personal networks
No way for potential customers to evaluate their work or get in touch directly
Brand discovery process
Brand guidelines and visual identity
Copywriting and messaging
Website design and development
A digital presence that pays for itself
Increase in monthly leads
Qualified enquiries per month
From brief to live site
From no web presence to full brand
Direct Tiling Team went from 1–2 ad-hoc enquiries per month to a steady pipeline of 5–6 qualified leads coming through their website and WhatsApp. They now have a professional brand identity and a front-facing platform that customers can find, evaluate, and contact them through directly.
“There has been an increase in our number of enquiries every month. The process of working with Simplify Commerce was smooth and Brendan handled all the specifics and nuance of building the site well. We finally have a front-facing page for customers to find out more about us.”
For trades businesses, a professional website isn't a luxury — it's the difference between relying on referrals and building a real pipeline.
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