WorkDirect Tiling Team

From word-of-mouth only to a pipeline of online enquiries

How a tiling contractor with no web presence built a brand and started generating 5–6 qualified leads every month.

IndustryTiling & Masonry
LocationSingapore
Timeline8 weeks
ServicesWeb Design / Brand Strategy
Direct Tiling Team — From word-of-mouth only to a pipeline of online enquiries
The Challenge

Direct Tiling Team had the skills and the reputation — but no way for new customers to find them online.

  • Relied entirely on word-of-mouth and referrals from interior design agencies, making revenue inconsistent

  • No website, no online presence, no brand identity

  • Enquiries were ad-hoc — just 1–2 per month from personal networks

  • No way for potential customers to evaluate their work or get in touch directly

What We Did
01

Brand discovery process

02

Brand guidelines and visual identity

03

Copywriting and messaging

04

Website design and development

The Results

A digital presence that pays for itself

+250%

Increase in monthly leads

5–6

Qualified enquiries per month

6 weeks

From brief to live site

0 → 1

From no web presence to full brand

Direct Tiling Team went from 1–2 ad-hoc enquiries per month to a steady pipeline of 5–6 qualified leads coming through their website and WhatsApp. They now have a professional brand identity and a front-facing platform that customers can find, evaluate, and contact them through directly.

There has been an increase in our number of enquiries every month. The process of working with Simplify Commerce was smooth and Brendan handled all the specifics and nuance of building the site well. We finally have a front-facing page for customers to find out more about us.

Max

Max

Team Lead, Direct Tiling Team

Key Takeaway

For trades businesses, a professional website isn't a luxury — it's the difference between relying on referrals and building a real pipeline.

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