From ad-hoc marketing to a steady pipeline of parent enquiries
How a specialist math education centre went from 3 enquiries a month to a consistent flow of qualified leads — and is now expanding to new locations.
UNBOXED Math had happy parents and high-scoring students, but almost no one outside their existing circle knew they existed.
No dedicated marketing person — efforts were ad-hoc and deprioritised when things got busy
Previous agencies overpromised and under-delivered, leading to wasted ad spend with no real conversions
Low brand awareness despite strong teaching outcomes and parent satisfaction
Inconsistent enquiry flow of just 3–4 per month, making growth unpredictable
Brand audit and messaging strategy
Content pillar development
Social media content creation and scheduling
Landing page design and optimisation
Meta and Google Ads management
Launch strategy for new centre openings
Brand guidelines deck
Consistent leads on a lean budget
Increase in monthly enquiries
Monthly site visitors (300 → 1,000)
Ad spend generating ~10 leads/month
Lead-to-student conversion rate
Monthly enquiries grew from 3–4 to 8–9 and continue to climb. Site traffic tripled from 300 to 1,000 monthly visitors with unique visitors up 67% year-on-year. Direct traffic increased 40% year-on-year. On an ad spend of just $300 per month, the campaigns generate roughly 10 leads — half of whom convert into students with a lifetime value of approximately $2,000 each.
“Brendan's approach to digital marketing is a refreshing change. He understands what matters most to SMEs: making every dollar count. He conducted a thorough brand audit, distilled our messaging into clear content pillars, and took the time to truly understand the heart and essence of our brand. Our WhatsApp leads have grown by over 200% month-on-month.”
You don't need a massive budget to build a consistent lead pipeline. You need the right strategy, the right messaging, and someone who treats your money like their own.
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